Wells Fargo and MMORPGS
Here is a follow-up on my previous post about MMORPGS: Wells Fargo Introduces Stagecoach Island – Industry’s First Virtual Reality Online Game to Help Young Adults with Financial Literacy
Wells Fargo today introduced Stagecoach IslandSM, a free, multi-player, online role-playing game developed to teach young adults important lessons in financial literacy. Wells Fargo is the first financial institution to use an online game of this kind for both financial education and entertainment purposes. Young adults in San Diego and Austin, Texas are the first to experience the Stagecoach Island game in a pilot program that kicked off Labor Day weekend this year and will end in mid-November.
The Stagecoach Island game allows players to select a virtual character and participate in an “island adventure.” Participants can choose to explore the virtual island - lush parks, hip cafes, dance clubs, trendy shops, amusement parks, hair salons and more. They can also interact in dozens of virtual, social situations – like skydiving, riding jets-skis, or playing games like paintball with other participants. Many activities on the island are “free,” but participants gain access to other experiences, such as dancing in a club or purchasing new clothes, by spending, saving and earning virtual money. Players can earn money by visiting the Virtual Learning Lounge and answering trivia questions about banking basics such as budgeting, saving and managing money.
Today, over half of U.S. high school students graduate without knowing the basics of banking, checking and savings accounts, budgeting, credit, and investing according to a study by Jump$tart Coalition. In addition, 70 percent of U.S. college students play video games, according to Pew Internet & American Life Project.
“The popularity of online role-playing games is staggering — there are millions of people participating in role-playing games worldwide and the typical college student spends nearly as much time playing video games (10,000 hours by graduation) as they do in class,” said Dr. Rodney Riegle of Illinois State University, developer and teacher of the world’s first online Role-Playing Course. “I think that young people who’ve grown up on computers and video games will embrace the Stagecoach Island experience, which is similar to a video game but actually provides a better opportunity to learn, explore and socialize in an immersive and interactive environment.”
Press release: http://www.wellsfargo.com/press/index.jhtml
Second life: http://secondlife.com/
Wells Fargo today introduced Stagecoach IslandSM, a free, multi-player, online role-playing game developed to teach young adults important lessons in financial literacy. Wells Fargo is the first financial institution to use an online game of this kind for both financial education and entertainment purposes. Young adults in San Diego and Austin, Texas are the first to experience the Stagecoach Island game in a pilot program that kicked off Labor Day weekend this year and will end in mid-November.
The Stagecoach Island game allows players to select a virtual character and participate in an “island adventure.” Participants can choose to explore the virtual island - lush parks, hip cafes, dance clubs, trendy shops, amusement parks, hair salons and more. They can also interact in dozens of virtual, social situations – like skydiving, riding jets-skis, or playing games like paintball with other participants. Many activities on the island are “free,” but participants gain access to other experiences, such as dancing in a club or purchasing new clothes, by spending, saving and earning virtual money. Players can earn money by visiting the Virtual Learning Lounge and answering trivia questions about banking basics such as budgeting, saving and managing money.
Today, over half of U.S. high school students graduate without knowing the basics of banking, checking and savings accounts, budgeting, credit, and investing according to a study by Jump$tart Coalition. In addition, 70 percent of U.S. college students play video games, according to Pew Internet & American Life Project.
“The popularity of online role-playing games is staggering — there are millions of people participating in role-playing games worldwide and the typical college student spends nearly as much time playing video games (10,000 hours by graduation) as they do in class,” said Dr. Rodney Riegle of Illinois State University, developer and teacher of the world’s first online Role-Playing Course. “I think that young people who’ve grown up on computers and video games will embrace the Stagecoach Island experience, which is similar to a video game but actually provides a better opportunity to learn, explore and socialize in an immersive and interactive environment.”
Press release: http://www.wellsfargo.com/press/index.jhtml
Second life: http://secondlife.com/
posted by Selby Evans at 12:29 PM
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