Is neophilia new?

Gizmodo: Call us tech fiends, gadget freaks, fashion victims, or whatever, but one thing's for sure: if you're reading this, there's a good chance you're a neophiliac. That's right, you're a marketer's dream, someone who loves everything new or novel. But your techno-addiction might not be your fault. Beyond just putting a label on it, researchers in Japan say they have identified a genetically-determined enzyme associated with this novelty-seeking tendency, where that joy juice is continually goosing you up for the new, different and innovative. Yeah, the enzyme made you do it.
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Oh, victim for sure. Novelty addict. Maybe that is like AD/HD, which (novel idea here) may not be a disorder at all. Just a natural response to boredom. If you think that looking for new things is a human trait, watch your dog when you let him out in the morning. And universal among children and teens. Can last into old age. If left untreated.

But socialization does tend to cure it. The problem is that socialization is about preserving the past. Neophilia is about finding the future. Socialization is the opposite of destabilization. No wonder they want to cure us. Fortunately, for us neophiliacs, they only have old treatments. And we know what to do with old treatments.